Everyone likes to be rewarded for being in the market. Unfortunately, most investors do not understand the types of risks they are taking. Not having a clear understanding of your risks leads to mismanagement of your expectations. When your expectations are not met, your emotions and biases take over, which leads to poor investment decisions. Therefore, we have to look at portfolio construction through a different lens. We must understand what risk means to you, before making investment decisions. This is one of the important roles that an experienced financial planner plays for you.

After pinpointing your Risk Number, we’ll craft a portfolio that aligns with your personal preferences and priorities, allowing you to feel comfortable with your expected outcomes. The resulting proposed portfolio will include projections for the potential gains and losses we should expect over time.

If you are in the Ann Arbor or Chicago areas, contact Costello Financial Planning to get started on a sound, comprehensive strategy to financial planning. As your financial advisors, we will guide you through evidence-based research, ensuring that you make decisions based on logic and knowledge, not fleeting emotions. Get in touch with us today!

What's your Risk Number?